You know the saying, "Opinions are like [let's go with] elbows, everbody's got one." So when I noticed that Petco decided to post their new logo on Facebook this morning - and then had the [let's go with] "elbows" to ask for opinions - I knew I had to read through the 273 comments they've received in the past two hours.

The discussion included passionate exchanges about topics such as:
1) Font
2) Color
3) The redesign of Red Ruff and Blue Mews - and whether or not Red Ruff looks crippled now (seriously)
4) The change from all caps to all lowercase
5) Whether or not the animals should be aligned with the baseline of "petco" or the tagline

Two discussions though were my favorites. The first, about adding the word "healthy" to the tagline:

"I HATE THE NEW LOGO ITS WAYYY MEAN WHAT IF YOU FOUND A PET ON THE STREAT GAVE IT ITS SHOTS AND STUFF BUT IT STILL ISNT HEALTHY SO YOU GO TO PETCO TO BUY FOOD BUT HE CANT COME CAUSE HES NOT HEALTHY"

"The new one isn't bad, but I just don't think that "healthy" should be put in there. I know they're trying to get people to focus on feeding their pets better, but you're going to have people (because this is the way the world works, unfortuntely) that are offended because their pet may suffer from an illness that can not be cured, or has nothing to do with how their owner is taking care of them."

"If I had an overweight or sick animal I wouldn't go to Petco anymore."

Have we become so PC that we're actually going to crucify a company for adding the word "healthy" to their tagline, because someone with a less-than-healthy animal is offended? Seriously, who would possibly be offended? And if you are offended, may I suggest there are a multitude of other offensive things you should get worked up about? If you notice, all three comments above are from people who think they know what someone who has an unhealthy animal would say. They're not comments from people who actually own unhealthy animals. And if you have an unhealthy animal, how about you come to Petco ("where the healthy pets go") where we sell everything you need: food, shelter, toys and diversions, grooming supplies, etc.

The other discussion really made me laugh:

"Really a new logo? The money that was waisted on the time and resources to create your 'new' logo could have better been spent on a donation to helping animal shelters. You always ask your customers to make donations when they purchase items at your store maybe you should do as you ask."

Yes, because a business should not be concerned about marketing. At all. Rather than continuing further with my point in my own words, allow me to have another FB user do it for me:

"Petco is a business. They are not wasting money when they spend it on things like marketing. For those who say they should have donated the money they used for this, do you ever buy yourself new clothes or home decor or do you use all of your money for benevolence?"

What is the lesson here? For those who responded to Petco's call for opinions: If you're going to give one, please learn how to spell and turn off your caps lock if you would like any credibility. And for Petco?

"You can please some of the people all of the time, and all of the people some of the time, but you can not please all of the people all of the time."

 And don't ask questions on Facebook that you really don't want 273 answers to.